Why Responsive Ways of Working?

The World Has Changed

We’re living and working in a rapidly-changing world of consumers who evolve at a pace that we’ve only just learned to keep up with.

Today’s fastest growing, most profoundly impactful companies are using a completely different way of working — something we call responsive working. They are open, connected, comfortable with the unknown, and enable employees to imagine, build, and try out their own ideas. They continuously hack, test, and improve products and services, while their legacy competition edits PowerPoints. We refer to these businesses as the first generation of truly responsive organizations.

A Seismic Shift in Corporate Success

We’re living and working in a rapidly-changing world of consumers who evolve at a pace that we’ve only just learned to keep up with. Companies that are reaching competitive beverage dollars the fastest are leveraging technology the right way to deliver their products with increased agility.

Our Industry is not Immune

Today, it takes less time to scale than ever before - and this is not limited to tech. The barrier to entry is lower than ever - brands that we didn’t know about last year became big overnight.